About us

Mgr. Ekaterina Kimlová

• Successful Entrepreneur: Owner of the CAREVNA brand (formerly VIOLET Lashes), one of the first and most successful companies in the Czech Republic specializing in training and products for eyelash extensions.

• Exclusive distributor of the Italian brand INLei for the Czech Republic and Slovakia, offering globally sought-after procedures such as LASH FILLER and BROW BOMBER.

• Graduate of the Faculty of Medicine – Epidemiology and Hygiene.

• Beauty Evangelist – Motivating and inspiring women on how to be beautiful inside and out and spread this mission further.

• Owner of a training center in Ostrava – over 1,000 stylists trained in 8 years of operation.

• Global Lash Expert – Speaker at 15 international conferences across various European countries and an online conference in Brazil.

• Organizer of 7 major conferences and competitions in the Czech Republic in the field of eyelash extensions.

• Mad the profession of "Lash Stylist/LAMIMAKER" highly demanded and well-paid in the Czech Republic!

 

The Path to Nobility and Strength

In the heart of every strong brand is an inspiring story, and Ekaterina Kimlová is no exception. As a graduate of the Faculty of Medicine specializing in Epidemiology and Hygiene, she began her career as an inexperienced stylist, eager to change the world through eyelash extensions. From working in her childhood bedroom to creating her own brand, she embarked on entrepreneurship without prior experience but with a great dream, founding VIOLET Lashes in 2013.

The Growth and Success of VIOLET Lashes by Ekaterina Kimlová

Together with her husband, she opened her first salon in 2011 and soon realized that her capacity for clients was limited. The demand for her services exploded, prompting her to collaborate with other stylists. VIOLET Lashes began to expand, and Ekaterina became the face of the brand, leading a team while also being a mother.

By 2018, the brand reached its peak, thanks not only to Ekaterina’s dedication but also the support of amazing clients.

A Breakup and a New Beginning with CAREVNA

Unfortunately, working with close associates led to a crisis in the company. However, Ekaterina did not give up. With determination and resilience, she faced failure, divorce, and deceit. In 2021, she decided to close the chapter on VIOLET Lashes by Ekaterina Kimlová and begin anew with CAREVNA.

 

CAREVNA: A Symbol of Strength and Confidence

CAREVNA is more than just eyelash extension products and stylist training. It is a community of women who wear crowns of confidence and nobility.

A Legacy for Every Woman

 

In every moment, every product, and every training session with CAREVNA, there is a message of strength, courage, and beauty. Natalie Kočendová, TOP MODEL of the World and Miss Czech Republic, has become the symbol of this movement, which brings not just products but also a powerful message – Be noble, be strong, be CAREVNA.